Okay, I’ve got a confession to make!
I’ve been keeping a little secret for the last year or so and thought it might be time to finally give people a chance to hear this first-hand. In the next couple of weeks, I’ll be releasing bits and pieces of a story that you may find interesting.
My father has been a real estate broker for well over a couple of decades. He’s gone through the different cycles, he’s experienced different market climates, he’s even had rough financial times himself. So, when the focus of both the residential and commercial markets became foreclosures, bank-owned property, REO and so on, we were struggling to find a way to help the people who needed our services desperately. Time and time again we’ve seen friends, clients and sometimes even family members entrust their foreclosure prevention to people who had little or no knowledge of the foreclosure continuum. Ultimately, their homes/properties couldn’t be saved because of the lack of expertise in truly solving foreclosure problems. We wanted to become the best foreclosure and short sale experts in the Glendale, CA area.
So, in an effort to better understand the needs and problems of these potential clients, my father decided to join them in default. It wasn’t too hard considering business was extremely slow at the time and he had no way of acquiring any new prospects. Also, I had just begun working at Marcus & Millichap, where the business was really no different. Slowly (and naturally) he slipped into what has now become the most eye-opening experience of his life.
The story outlines everything from how he struggled financially to how it impacted his personal life with friends and family. It’s a true, uncensored, and down-right raw account of what it’s like going through foreclosure.
We’ll be releasing the story through this blog, but will eventually have a brief video summarizing it all. For the easiest way to be reminded of this when the story is published, please subscribe to our blog through the e-mail field on the right side of this page.
